5 Key Considerations When Choosing the Perfect Brand Activation Venue in London
Brand activations of any type, from product launches to pop-ups and immersive experiences, are all powerful ways to get your brand going with a strong footing and make a lasting impact with your audience.
Choosing the right venue is key to making your event stand out, especially when activating your brand in a competitive city like London – your event has to be the most memorable and impactful.
Here are 5 tips to put you ahead of the competition:
1. A Brand Activation Venue with Outdoor Space
Outdoor space is prime real estate in London, and you can’t go wrong when it’s a rooftop with views. The London cityscape is an impressive backdrop to any event, creating a unique and social media-worthy environment that draws attention. Outdoor spaces give guests options to get away from the confines of a room and enjoy the fresh air and relaxed atmosphere that an outdoor area has, creating more opportunities for people to rave about your brand.
2. The Right Tech for a Seamless Experience
Any brand activation requires AV equipment and, so picking a venue that’s well equipped is essential. You want to be able to turn up, plug in and go without any hitches. It all needs to work first time, whether you’re demoing a product or creating an interactive experience. Some venues are fitted with state-of-the-art equipment that’s wired up and ready to work, so make sure to check this off your list whilst looking around.
3. Flexibility for Full Takeovers
Having control over your venue’s space and layout is essential for a successful brand activation. Exclusive venue hire in London gives you the flexibility to design the spaces to fit your brand identity and manage guest flow. When you’re only hiring a room, your options are limited, so explore the possibilities of a full takeover. That way, you can create a fully immersive experience and tell the story you want to tell.
4. The Right Location
Whether launching a product or making more people aware of your brand, hiring a central London venue will give you the edge over your competitors. They’re easy to get to, they’re premium and you’re more likely to get influencer and media footfall. Pick places close to transport links in the bustling districts at the heart of London for maximum effect.
5. The Right Atmosphere and Ambience
The atmosphere of the venue is just as important as its features. Your venue and decorations set the tone for your event. Look for brand launch venues that can adapt to different moods and be dressed to match your brand, whether you want chic and sophisticated or creative and playful.
Final Thoughts
It’s all about the details. If you follow these tips, you’ll end up with a venue that’s sure to ‘wow’ and excite people about your brand or product launch.
Whilst you’re here, take a look at 41 Portland Place. We’re a fully flexible brand activation venue in central London, and can cater to any event, from product launches to press events. We have a rooftop terrace with views over the city, quality AV facilities, and we’re located near Oxford Circus, Fitzrova and Soho. Our venue can be hired out exclusively, and our John-Newsom-Davis Suite and Curie Room can be tailored to any brand identity – we’re the custom venue to fit any brand launch and can even offer quality catering from Searcys.
Talk to us today about booking 41 Portland Place for your next event.
